Hong Kong was once a fishing village with a booming fishing industry. However, our ever growing demand for seafood has pushed local marine resources to near depletion. Many of the once abundant local species are now near extinction.
Fiji Fish’s founder, who is both an avid diving enthusiast and a seafood lover, envisioned a business which can satisfy Hong Kong’s gargantuan appetite for premium seafood while keeping the marine ecosystem healthy. It is his love for the ocean and his passion for food which sparked the creation of Fiji Fish Limited.
Delicious choices. Responsibly sourced.
Fiji Fish Limited is committed to offering customers a wide variety of responsibly sourced wild-caught and farm-raised seafood. We work to source products from fisheries that are utilizing sustainable practices that preserve and improve our oceans’ ecosystem. Majority of our sustainable seafood suppliers and producers are certified by third-party organizations such as the Marine Stewardship Council.
We work closely with the Hong Kong WWF on the Seafood Choice Initiative to source sustainable seafood for hotels and restaurants. In particular, our MSC certified Fiji Albacore Tuna has been entered into WWF’s recommended list of sustainable seafood.
More information can be found here: http://www.wwf.org.hk/en/whatwedo/footprint/seafood/sci/guide/